GATELYdesign» GATELYdesign | Strategic Design & Photography for Commerce

Rahkon – Website

cgately — Sun, 18 Jul 2010 02:52:37 +0000

Sympathy for the Devil – Typography on mirror.

cgately — Mon, 05 Jul 2010 07:22:30 +0000

3rd Place Victory Eroded By Convenience

cgately — Tue, 06 Apr 2010 04:28:32 +0000

As you know McCafe’s, and other coffee sellers have been appearing lately to pounce on the Grandfather of modern branding, Starbucks. In a 2007 article By Nichola Groom, you can read the article here. Nichola points out that McDonalds is will be competing against Starbucks directly. Since then, Starbucks has closed stores and relaunched their brand.

I know why Starbucks is declining in market share. When they started they created what they called the 3rd place. The 3rd place is a place between home and work. When they began installing drive-thrus, they lost the uniqueness of the 3rd place. You could now get your coffee and head home.

There is no meeting, no social and no loyalty when you have no vested interest. McDonalds and others can compete with Starbucks on the basis of product and price, and in fact I do think that there are better coffee vendors out there.

Because of this dilution of the 3rd place Starbucks is now fighting for their life.

The sign says wine!

cgately — Sat, 13 Mar 2010 07:25:40 +0000

The letter ‘R’ stands for rust

cgately — Sat, 13 Mar 2010 07:23:04 +0000

Stacking Order

cgately — Sat, 13 Mar 2010 07:14:55 +0000

Memories made and sold

cgately — Sat, 13 Mar 2010 07:13:23 +0000

Travel without moving

cgately — Sat, 13 Mar 2010 07:04:14 +0000

Adventure Awaits

cgately — Sat, 13 Mar 2010 06:57:14 +0000

Punctuation

cgately — Mon, 22 Feb 2010 07:12:21 +0000