Godzilla – King of the Monsters
On the big screen again: April 12: LOS ANGELES, CA • TCM Classic Film Festival
One of my favorite parts of this poster isn’t the scale of the monster, but how the japanese characters spelling out Godzilla are stacked vertically.
Splash Dance
VIRAL AD: Syrian Children need help
Message Received. People are awesome and Syrian Children need help. The sympathy factor is off the charts. I wonder how many just ignored the child.
Play with Disney in Times Square?
Did you ever want to experience a hallucination? Recently, Disney debuted an interactive billboard, similar to those found in the Netherlands, that use bystanders as part of a prerecorded video advertisement.
“This week, we’re not only shared some special moments from inside the parks but also a few from New York City. In case you missed it, hundreds of people joined in the fun on Times Square as we launched our first ever augmented reality event. Take a look.”
They call it “Augmented Reality,” I call it MAGIC!
I thought I might share this unique use of interactive advertisement. Enjoy.
Blood Bath Advertisement!
Found this little gem while running around the internet. I am always amazed by the unique placement of advertising. Last time I noted the living billboard. This time, HBO has made a point that the rivers will run with blood. Warner Bros. has made a fountain look like blood.
See the full story here.
http://collider.com/true-blood-viral-campaign-romania/12033/
Inventive or creepy – Contagion billboard made of bacteria
Here’s a disgusting but cool out-of-home ad: Warner Bros. Pictures Canada hired microbiologists and immunologists to create a one-of-a-kind billboard made of growing bacteria in an abandoned storefront window in Toronto—to promote Steven Soderbergh’s movie Contagion. On Aug. 28, the scientists inoculated two large Petri dishes with live bacteria—including penicillin, mold and pigmented bacteria—which rapidly grew to spell out the name of the movie on the board. Revolted passersby were assuaged by free passes to see Contagion and other themed prizes. Add this to the pile of impressive out-of-home executions we’ve been seeing lately.
Read the full article. http://www.adweek.com/adfreak/truly-infectious-contagion-billboard-made-bacteria-134695
Earthship Epcot Everywhere
iCan get paid with iCloud
While E3 2011 was going on a little fruit company made a big announcement. Apple launched iCloud on Monday. This world changing story made little more than a squeek in the 24 hour news cycle, but this launch changes the world of Intellectual Properties (IP) more than anyone has let on. The current way IP holders get paid is through a the sale. You buy a CD and the $17.95 you pay, pays the retailer, the distributor, record company, artists, and copyright holders. The argument has always been that when you pirate music you steal money from these individuals. This is true, until iCloud!
Now with iCloud those who have lost revenue from pirated music will be able to recoup some of the losses. The genius part of Apple’s iCloud is that it removes the physical media. Rather than having to have a file, you rent a temporary license to play songs from your iTunes Library. The fee you pay is distributed amongst those artists you have listened to. These fees that paid the retailer, distributor, record company, artists and copyright holders can be recouped by you just listening to them. At $2 per month, the amounts paid to IP holders will still be next to nothing to you buying the physical media files, but better than nothing.
E3 2011 – Day 2 wrapup
What does an Ambulance sound like?
Wii U, Wii U, Wii U!
Call the ambulance for XBox and Sony, Nintendo made some stunning announcements. Firstly, Nintendo teased a console and announced a controller. While not earth shattering, the controller which looks similar to a high end home theater remote does feature some amazing tech. While the thought of being able to suppliment my gaming with a second touch sensitive screen or continue playing by taking the game off the TV sounds great I could only think about $$$. How much will this controller cost? Furthermore, is this new WiiU able to work with multiple magic controllers? While future tech was interesting the best news was both based in reality and also through the window of the 3ds.
The Legend of Zelda: Symphony series sounds like a wonderful idea. I can’t wait to hear a full orchestra playing some of the most memorable music in video game history. What made Video Games Live amazing can only be made better when it focuses on a single game. From the world of the real to a simulated third dimension, the announcement of Starfox and MarioKart were not surprising. Lugi’s Mansion 2 was a true surprise. This sequel to the quirky original can only be better in the third dimension.
Some of my burning questions from yesterday were answered. Prototype 2 and the new Hitman game were shown. Still no new news about GTA 5 or HL2:E3